Marketing

This course acquaints students with basic marketing concepts. At the end of the course, students will understand how a product goes from the pre-production stage to promotion and finally to distribution as they create their own product to price and promote to their peers. Units presented include: The Marketing Plan, Business/ Social Responsibility, Pricing Strategies, Promotional Concepts and Strategies, Product/Brand Management, and Market Research. Videos, online activities and simulations, hands-on activities and discussions teach students what it means to be involved in the marketing process.